Performance marketing services are rooted squarely in the digital medium. Digitally marketing products and services is vastly different from traditional marketing. While conventional advertising serves adverts to a broad set of potential customers, online adverts are tailored to a target consumer group, according to particular details. There are so many ways for marketers to track, analyse and improve their sales pipeline in the information age. This tailor-made approach is what makes performance marketing so dynamic – ultimately allowing us to give you a return on your marketing investments.
Building a traditional business marketing strategy can be tough – and, when it comes to a digital strategy, the process can be even more of a challenge. Don’t let evolving advertising and marketing practices intimidate you – we can take your challenge and help you turn it into a triumph.
Media planning and buying
Media planning and buying in the digital marketing world hinges on delivering your message directly to prospective consumers. Fundamental in this process is making sure your message reaches the correct consumer, through the appropriate channel at the right time and place. Our experience allows us to deliver the correct audience and a long-term plan to help you maximise your impact and advertising investments.
- Data Analysis & Interpretation
- Financial Planning & Forecast Creation
- Market Segmentation & Target Group Ethnographics
- Industry Trends & Benchmarks
- Advertising Research
Social media advertising
Social media advertising such as Facebook, Instagram, Twitter, Linkedin or other social channels is essential for contemporary businesses. Social advertising is a resource, for any business with a digital footprint that’s, primed and ready to be utilised. The building, maintaining and managing of your online community is essential to delivering more bespoke social media strategies.
Analytics helps businesses to learn and grow from their strategies using quantitative data and experienced interpretation. Analytics helps marketers to backup and inform decision making as a means of adapting and overcoming challenges in the digital advertising landscape.
Suppose you already have data or you think analytics might be useful for your business. In that case, we can help you to identify the best way forward through data-driven advice, analysis, interpretation and reporting.
Performance Marketing Services FAQ
Performance marketing is a methodology used in digital marketing or advertising specifically focused on the digital performance or outcome such as a click, lead, impression or conversion. This metric is typically agreed upon by the business and marketers and used as a key performance indicator.
The way businesses pay for their campaigns is a key feature of online performance marketing and the main feature which sets it apart from other forms of marketing. Typically performance marketing advertisers pay when a specific outcome is reached instead of paying a retainer, project fee, or month.
Digital marketing is an umbrella term that holistically refers to marketing using the internet to reach consumers. Performance marketing is a specific type of digital marketing – that uses specific performances or actions to measure and reward achievement.
On the one hand, brand marketing is centred around awareness of a brand and its products or services. Brand marketing is driven to enhance brand credibility, provoke an emotional response from the consumer, increase customer loyalty, and motivate buyers. On the other hand, performance marketing deals with quantitative or material data, such as lead generation or conversions.