Content Strategy Services
We know your content should be informed by data and analysis. And beyond numbers, our teams have managed thousands of campaigns. So we understand how to interpret data — the right data — to make the most educated recommendations for achieving your content goals.
After the initial research stage, you’ll receive a full plan of action and a suite of high-performing content.
A current content audit, persona research, user journey analysis, content gap analysis, competitor research.
Mapping content to the user journey, SEO strategy, editorial planning, social media strategy, user experience.
Creating content, content management, distribution and promotion plans.
Analysis and Optimisation
You need content that converts visitors into customers. Not only that, but it has to reach the right audience in the right place too.
- SEO web copy and landing pages.
- Funnel optimised content.
- Blog posts and articles optimised for target audience and crawlers.
Content strategy is intertwined into every step of our web design projects, particularly the initial research and data analysis. In order for your website to perform well, it needs to satisfy certain goals. Identifying your content needs early on and building a solid strategy is the key to success.
Content Strategy in Action
The first deliverables that our clients receive after a project kickoff are directly related to content strategy. We use Google Analytics, SEO tools, and competitor research to assess a website’s content, create a set of strategic recommendations, and plot the sitemap. We also provide monthly content strategy recommendations to our clients who retain us for ongoing digital strategy support.