Taboola campaign management
Audience planning, campaign structure, creative testing, bid and placement optimisation, pacing and performance reporting.
Native + programmatic media · South Africa
Native and programmatic campaigns built for measurable reach.
Hands-on planning and optimisation across Taboola, Outbrain / Teads, programmatic display and programmatic video for South African brands and media agencies.
Level 1 B-BBEE 10+ years working on major South African & global brands Agency-friendly white-label delivery
Verified historical delivery
1.85B+
native impressions managed
12.6M+
native clicks delivered
648K
average monthly referral visits
58K
average monthly outbound referrals
Aggregated from verified historical reporting. Client names are withheld where delivery was white-labelled. Figures do not imply a current platform credit facility or client endorsement.
Campaign services
Specialist execution without another layer of complexity.
Choose a defined channel service or let us recommend a practical mix around the campaign objective.
Outbrain / Teads management
Native content distribution designed around measurable audience, engagement, referral and conversion goals.
Programmatic display
White-label display campaign trafficking, audience targeting, brand-safety controls, optimisation and transparent reporting.
Programmatic video
Media planning and buying for video-led awareness, consideration and retargeting across suitable programmatic inventory.
How campaigns are run
A clear operating rhythm from brief to learning.
The value is not access to a dashboard. It is experienced judgement applied before, during and after the media runs.
Audience and objective
Define who must be reached, the action that matters and the signals we will use to judge performance.
Media plan and setup
Select the right platforms, structure campaigns, confirm tracking and prepare testable creative variations.
Launch and optimise
Manage pacing, placements, audiences, bids and creative signals throughout the campaign.
Report and learn
Explain what happened, why it happened and what should change in the next cycle.
Evidence from the work
Scale matters. Improvement matters more.
Two historical programmes show how sustained optimisation can turn content distribution into audience and referral growth.
Subscription entertainment platform
Sustained audience and referral performance.
A multi-year native programme spanning Taboola and Outbrain, supported by organic search and referral optimisation.
1.85B+
impressions
12.6M+
clicks
648K
monthly referral visits
58K
monthly outbound referrals
An average of 648K referral visits per month was maintained during a six-month reporting period despite a 50% reduction in paid distribution.
Consumer energy education platform
Content signals improved media efficiency.
A 12-month Outbrain content-distribution programme for practical energy advice.
31.9M
impressions
101.7K
clicks
3.6×
CTR improvement
2.23%
top article CTR
Monthly CTR rose from 0.18% to 0.65% as targeting and content signals matured.
Results are drawn from verified historical reporting. Client names are intentionally withheld where delivery was white-labelled. Figures do not imply current commercial arrangements or client endorsement.
Where we fit
Built for brands—and the agencies behind them.
Media Republic can operate directly with a brand or quietly behind an existing media-agency relationship.
Mass awareness
Reach defined South African audiences at meaningful scale.
Useful content
Distribute guides, articles and educational content beyond owned channels.
Lead generation
Connect creative, landing pages and measurement to a clear action.
White-label support
Add experienced campaign operations without permanent agency overhead.
Practical questions
What clients usually need to know.
Do you create video content?
Our core service is programmatic video media planning and buying. Video production can be scoped separately where needed, but it is not implied by the media service.
Can you work behind our media agency?
Yes. Media Republic can operate as a white-label campaign desk, specialist subcontractor or client-facing partner under an agreed way of working.
Should we use Taboola, Outbrain / Teads or programmatic media?
That depends on the audience, content, campaign objective, measurement setup and available budget. We recommend the channel mix only after reviewing those inputs.
Can we begin with a contained pilot?
Yes. A focused audience, clear message, controlled budget and agreed measurement plan is often the strongest way to establish a useful benchmark.
Get a practical recommendation
Tell us what the campaign needs to achieve.
Share the audience, objective, timing and budget range. We will recommend the right channel and a contained first test.
Clear audience and campaign objective
Measurement plan before media goes live