Content Marketing Services
To develop a working content marketing strategy, we believe that your content should be informed by quality data and analysis. We know how to find the right data and interpret it to develop the right content strategy for your website. Beyond numbers, our team has managed many campaigns, rendering us capable to determine well-informed recommendations that are suitable for your content goal.
Our content strategy service process includes a full plan of action and a suite of high-performing content amplification tools.
Research
A current content audit, persona research, user journey analysis, content gap analysis, competitor research.
Planning
Mapping content to the user journey, SEO strategy, editorial planning, social media strategy, user experience.
Creation
Creating content, content management, distribution and promotion plans.
Measuring
Analysis and Optimisation
Content Writing
Good content writing plays an integral role in content strategy. We offer content writing that not only turn visitors into customers, but that also speaks to the right audience in the right places. They are:
- Content for SEO website copy as well as landing pages.
- Funnel optimised content.
- Blog posts and articles that is optimised for the targeted audience and crawlers.
Building a stable content strategy is the key to content success. In order for any website to perform to its maximum capacity, it needs to fulfil certain factors including quality content. This means each business website needs to identifying accurate content needs early on. Content strategy which includes thorough content audit is intertwined into every step of our web design services from as soon as the research and data analysis stage.
Content Strategy in Action
Once the project kicks off, the first deliverables that our clients receive are already interpreted and resolved in the content strategy during its development. We make use of Google Analytics, SEO tools, as well as competitor research to assess the website’s content. We also use them to advance a set of strategic recommendations for your content strategy and to plot the sitemap. On top of this, we offer clients who retain us for ongoing digital strategy support content strategy recommendations each month.
Content Promotion
Great content with no readers to appreciate is doesn’t matter – if you don’t have the right audience to experience your message your content will gather dust and die. We provide amplification services for our content to make sure it reaches the right person at the right time.
Contact Us
We look forward to meet you and learn all About Your Business.
+27 71 104 2549
hello@mediarepublic.co.za
